Working with Fibre, PR Agency The Fish Can Sing
and illustrator Andrew Rae, APE created a booklet
and viral website that tied into a nationawide
Grolsch campaign. The Website enabled users
to book an Alien Abduction for them and their
friends, play an addictive alien abduction game,
watch a live abduction webcam and also find
out al about the campaign and product. The book
was distributed in bars, clubs and off liciences
around the country and gave detailed instructions
for readers on the best practice to get abducted
and what to do when it happens. The work was
a great success and was covered in the Sun,
Express, The Times and Metro.