APE produced a campaign for Deutsche Bank's
annual '1day' fundraising campaign encouraging
staff to donate a days wages to charity.
APE developed a campaign based on the
target of raising a million pounds in one day.
A very brave and ambitious sum of money
but a target that would appeal to the competitive,
results driven nature of the financial city trader.
The strong black, red and white colours of the benefitting charities was used for maximum
impact and as a way of linking the two very
different charities together.