APE produced a campaign for Deutsche Bank's
annual '1day' fundraising campaign encouraging
staff to donate a days wages to charity. Focusing
on how easy it was to donate, APE developed a campaign based on: 1 days salary, 2 benefitting charities and the amount raised in the 3 years
they'd been fundraising. Using numbers seen
everyday within the workplace, we developed
the concept 'Easy as 1,2,3'.
"We were extremely impressed with how APE
managed to creatively capture the key messages
of the campaign and offer a whole new spin on
the fundraising campaign we'd been running for
3 years. The results were awesome - we raised
almost double what we had in any other year!"
Head of Charities, Deutsche Bank